Maximize the Impact of Your Marketing Dollars
What if you always knew which marketing vehicles would drive the best return for your brand? It’s an increasingly complicated question to answer, as the ways to reach consumers continue to evolve. And with traditional media, like TV, print and radio, still an important piece of the advertising pie, it’s likely your media budget is stretched in many directions and struggling to keep up. Maybe that’s why the average dollar spent on advertising brings in only $0.70 of profit. To get the most out of your media spend, you need analytics that uncover what’s working and inform what to do next.
Nielsen Marketing ROI solutions empower marketers with the analytics they need to drive more profitable marketing spend decisions. We enable advertisers to craft and optimize marketing strategies for all stages of the product lifecycle—from development to maturation.
"At a time when our marketing budgets and subscription targets are doubling every year, Nielsen gave us the confidence to scale our investments across the full marketing funnel, including channels like TV that are harder to prove in the short-term. We’re now able to justify when and where we allocate our budget, while maintaining a level of efficiency required to drive growth. "
Iain Noakes, Chief Customer Journey Officer, The Economist
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