Marketing ROI
Maximize the Impact of Your Marketing Dollars
What if you always knew which marketing vehicles would drive the best return for your brand? It’s an increasingly complicated question to answer, as the ways to reach consumers continue to evolve. And with traditional media, like TV, print and radio, still an important piece of the advertising pie, it’s likely your media budget is stretched in many directions and struggling to keep up. Maybe that’s why the average dollar spent on advertising brings in only $0.70 of profit. To get the most out of your media spend, you need analytics that uncover what’s working and inform what to do next.
Nielsen Marketing ROI solutions empower marketers with the analytics they need to drive more profitable marketing spend decisions. We enable advertisers to craft and optimize marketing strategies for all stages of the product lifecycle—from development to maturation.
"At a time when our marketing budgets and subscription targets are doubling every year, Nielsen gave us the confidence to scale our investments across the full marketing funnel, including channels like TV that are harder to prove in the short-term. We’re now able to justify when and where we allocate our budget, while maintaining a level of efficiency required to drive growth. "
Iain Noakes, Chief Customer Journey Officer, The Economist
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Improve your marketing return by an average of
20%
To learn how Nielsen can help improve your marketing impact
Nielsen Marketing ROI Measurement Solutions
Click below to explore how we can help you answer
your most pressing business questions
How can I quickly optimize media spend based on the performance of brands similar to mine?
How do specific consumer groups respond to my marketing activities?
How we help you achieve these results
Any Brand,
Any Budget Approach
Analytics aren't one-size-fits-all. From robust and custom to syndicated simulations, we have solutions that fit any strategy.
Always-On
Flexibility
Our marketing ROI approach offers seamless flexibility with ongoing, up-to-date reporting, forecasting and optimization capabilities.
Modeling What
Matters
Our models incorporate controllable factors like distribution and pricing, as well as uncontrollable factors like economic conditions and competition, isolating what really drives purchase decisions.
Investments In
Innovation
Our patent-pending methodology and proprietary approach keep clients at the forefront of the constantly evolving media landscape.
It's a Team
Effort
A team of 500+ global consultants have completed marketing ROI studies for over 1,600 brands across a diverse array of business verticals.
Simple and Intuitive
Tools
Remove the guesswork from your media budgeting and allocation with a simple simulator tool that allows your team to simulate the impact of various media mix scenarios.
News
Recent Announcements
- Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments
- Nielsen Announces Launch of Benchmark Media Optimizer
- Nielsen Marketing Cloud Collaboration Delivers Award Winning Results for Carling
- Making Marketing More Effective With the Nielsen Marketing Cloud
- Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016
- Big Data’s Big Impact on the Future of Advertising
- Nielsen And Krux Collaborate on Multi-Touch Attribution Solution for Marketers
- Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer
- Nielsen & Google Drive Unprecedented Advertiser Value Through Marketing Mix Modeling Program