Know What's Next In
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    Beyond the Uniform: A Look at Today's Veteran Consumers

    Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct consumer habits as they fold back into their everyday lifestyles after their service terms end.

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    The Database: Getting Into the Game with Sports Marketing

    This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

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    Innovations in Measurement

    Media measurement that's in step with advancing technology.

    SOLUTIONS

    You've got questions. We've got answers, backed by science, that point the way forward.
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    THE NIELSEN NEXT

    See what's next from some of Nielsen's top thinkers.

     

    Harry Brisson

    Our Director of the Nielsen Media Lab explores how businesses can use emerging technology.

    Peter DiMaria

    Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.

    Liz Buchanan

    Our VP of Sales Engineering creates connections to tap the power of data.

    Molly Poppie

    Our VP of Data Science explores the "why" behind consumer trends.

     

     

    Mainak Mazumdar

    Our Chief Research Officer keeps people at the center of data.

    KNOW WHAT'S NEXT. GET THERE FIRST.

    What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.